If you have a business or company, no matter how small, one of the first recommendations that you will receive from any marketing expert is to have profiles on the main social networks that exist on the Internet, here are 5 reasons why this must be a step that cannot be skipped if you want to grow:
1. A window to the world
Several years ago it was necessary to invest a lot of money in advertising to get a large number of people to know a brand and thus achieve visibility, but with social networks this is no longer necessary, because you have the online world in your hands, without thinking about big money investments, and best of all, the scope is global.
2. Build Customer Loyalty
Each social network has its characteristics and its ways of interacting among its members, this plays an important role when it comes to publicizing your brand, getting many people to join and finally obtaining great benefits if you focus on building loyalty from all your « followers «, through social networks you can be in permanent contact, share ideas, articles, promotions and everything you want to make known to your target group.
Thanks to the tools offered by each social network, you can keep a very complete follow-up of all the people who follow you, know their profiles, know who is most actively interacting with your content, and know the perception that your customers have about your brand.
If you publish content of interest and quality, you can get many people to share it and this causes it to quickly spread to levels that you would never imagine, in this way you will increase the visibility of your brand and attract new customers to your business.
If you have a new product or a promotion, through social networks you can quickly share it and reach those who most interest you, in turn, take advantage of the reach that this publication can get and build new strategies that allow you to grow your brand in a short time and with a very good quality / price ratio.
There are many reasons why any company, business or brand should have a presence in social networks, in all cases great benefits are obtained as long as it is possible to do a good management of each profile to achieve the best results.