We read the signals before they become trends: AI, agents and owned channels, explained clearly for the people making decisions.
Amazon blocked Muse; Walmart welcomed it, but a CAPTCHA got in the way. The answer is not unrestricted bot access. It is a verified route for customers who delegate a purchase.
Your website is no longer the only front door to your brand. Audit AI Overviews, fix contradictions and make the answer more accurate before it shapes demand.
An agent can already compare hotels and carry a booking through to payment. If a hotel does not present an offer an agent can understand, compare and confirm, the agent will choose the path that does.