Thinking

We read the signals before they become trends: AI, agents and owned channels, explained clearly for the people making decisions.

Premium hotel entrance with luminous digital routes representing multiple booking paths.

Hotels and tourism

Meta Muse, OTAs and the future of direct hotel bookings

An agent can already compare hotels and carry a booking through to payment. If a hotel does not present an offer an agent can understand, compare and confirm, the agent will choose the path that does.

8 min readRead article

Luminous flow connecting a WhatsApp conversation to scheduling, payments, CRM and operations.

AI agents

Meta Business Agent for WhatsApp: when it is enough, and when it is not

Meta now offers an agent that can handle part of a business’s WhatsApp conversations. For a premium operation, the question is not whether it replies. It is whether it can schedule, take payment, update the CRM and know when to hand the conversation to a person.

7 min readRead article